GODIVA Chocolate Bar promo
When the beer promo failed to yield results, we began drowning our sorrows in chocolate, which spawned an idea.
This promotion, targeted specifically to GODIVA, was presented as a campaign. Our initial mailing introduced the campaign & our studio.
Following this we sent additional marketing & promotional materials, all created around the central campaign "Chocolate bar".
Among the items developed were an ad, tent card and door hanger. Our final piece was a set box built to hold a wine glass
filled with chocolate which we attached a hang tag to. Our follow up card was delivered a few days later.