PRAI BEAUTY Package Design
At the time that we were contacted by PRAI, they were planning to expand their base of sales from worldwide TV networks, to add retail sales.
In anticipation of that move, they asked us to reBrand & rePackage their full line of products.
It was essential to PRAI that we kept their logotype & symbol, but we were able to change how they were used.
In addition to ensuring that their lines looked richer, more elegant & vibrant at point of sale, a major objective was to bring a
much needed consistency across all of their lines.